Market Updates
Showcasing Korean brands in Singapore, Korlink drives market growth through consulting, Korea brand business matching and distribution, and government project expertise.
June 2026
Korean Food Fair at Isetan Scotts
Korlink proudly co‑organized the Korean Food Fair 2026 at Isetan Scotts, held from June 19 to July 2. In partnership with KOTRA, we featured nine trendy Korean brands, bringing their products directly to Singapore consumers. Through engaging food sampling and the enthusiastic positive feedback received, the fair successfully highlighted the appeal of Korean cuisine and strengthened opportunities for Korean brands in the Singapore market.
June 2026
Jangchungdong Jokbal Meets Singapore Consumers
Korea’s leading jokbal brand, Jangchungdong Jokbal, has made its debut in the Singapore market.
Since June 19, the brand has been showcasing its Jeju Boneless Jokbal at the Korean Food Fair held at Isetan Scotts, one of Singapore’s premier department stores. The product comes as a convenient microwave‑ready meal set, complete with jokbal, special sauce, and seasoned radish strips, allowing local consumers to easily experience one of Korea’s most beloved dining dishes.
This launch marks the first official export of processed jokbal made with Jeju pork since Korea–Singapore meat trade was permitted, adding significance to the event.
Founded in 1986, Jangchungdong Jokbal has carried nearly 40 years of tradition and expertise, and its products at the fair have drawn strong interest. Consumers praised the tender texture and flavorful sauce, while many expressed curiosity about trying jokbal for the first time after seeing it in K‑dramas and K‑food promotions.